Privacy Policy

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HOPE FAMILY WINES PRIVACY POLICY

Your privacy is important to us. This Hope Family Wines Privacy Policy applies to the entire line of Hope Family Wines including Austin Hope, Treana, Quest, Liberty School, Troublemaker, and Austin (collectively referred to as “HFW,” “we,” or “our”). The policy governs our practices regarding the collection, use and disclosure of personal information that we collect offline and online, including via our website at www.hopefamilywines.com (our “Website“), by email, marketing communications, social media, mail, telephone or other methods.

California state law confers certain rights relating to personal information to its residents. If you are a California resident, please also see our California Consumer Privacy Section in this Policy below.

Your Consent

You should read this entire Privacy Policy before submitting information to us or using our Website.  Whenever you submit information via our Website or otherwise to us, whether online or offline, you consent to the collection, use and disclosure of that information in accordance with this Privacy Policy.

How We Collect Personal Information

We collect personal information about you in the following ways: 1) from you when you voluntarily submit information directly to us; 2) using automated technology, including when you visit our Website, social media, or interact with our electronic advertisements or communications; and 3) using third-party sources, including our service providers, analytics providers, through social media and other websites or services we interact with. This automated technology collects necessary information from your computer or mobile device and is similar to that being used by all websites and includes cookies, web beacons, local shared objects, or other similar technology. More information is given below in the “Cookies” section below.

All personal information may be used for the purposes stated in this Privacy Policy.  We will retain your personal information for the period necessary to fulfill that purpose and as otherwise needed to comply with applicable law and internal company policies.

We collect, use, and disclose your personal information as described in the chart in the chart below.

Cookies

As you use our Website and galleries some information can be “passively” collected using various technologies (including mobile devices), such as cookies, web beacons and navigational and location data collection (clickstream, log files, server logs).  A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A “web beacon” is a small object or image that is embedded into a web page, application, or email and is used to track activity. Your Internet browser automatically transmits some of this information, such as the URL of the website you just visited and the Internet Protocol (IP) address and browser version currently being used by your computer. Most mobile devices allow you to control or disable the use of location services by any application on your mobile device in the device’s settings menu.  Such technologies help us to keep track of your interactions with our Website, the pages you view, the links you click, and other actions you take, within our advertising, email or newsletter content, to provide you with a more customized shopping experience.  If you do not wish to have cookies placed on your computer, you should set your browser to refuse cookies before using our Website, with the drawback that certain features may not function properly without the aid of cookies.

To find more information about cookies and for instructions on how to disable them please visit www.allaboutcookies.org or visit the help section of your browser.  Most browsers are initially set to allow cookies, but also offer the option to restrict cookies or warn you of their use.

Third Party Advertising And Analytics Disclaimer

We and/or third parties including service providers on our behalf, may use cookies, web beacons and other similar technology, to collect information from you such as your activities on the Website for the purposes described in this Policy including analytics, monitoring performance, and improvement of our Site (traffic, errors, page load time, popular pages, etc.)

Examples of our third-party service providers to help deliver our services or to connect to our services include:

  • Google Analytics and Google Ads: We may use Google Analytics to understand how our website, services, advertisements and products perform and how you use them. We have already entered into a service provider addendum with Google.  However, if you would like to take additional precautions to opt out of Google Analytics and Ads, you can opt out of Google Analytics by installing Google’s Opt Out browser add on: https://tools.google.com/dlpage/gaoptout and opt out of interest-based Google ads using https://adssettings.google.com/u/0/authenticated.To learn more about how Google processes your data, please visit https://www.google.com/policies/privacy/.
  • Facebook Pixel and Facebook Ads: We may use Facebook Pixel to understand how our website, services, advertisements, and products perform and how you interact with them. We use Facebook Ads to advertise and market our services to you. We have already enabled the Limited Data Use feature with respect to Facebook Pixel. To learn more about how Facebook uses your data please visit and/or log on to your Facebook account and access your settings. You will find more information directly related to these Facebook policies at: https://www.facebook.com/privacy/explanation. To understand more about Facebook advertising and manage your preferences please visit https://www.facebook.com/about/ads.

This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies, which are covered by such third-parties’ privacy policies. For more information, we encourage you to check the privacy policies of these third parties to learn about their privacy practices.

Email/Text Marketing

We will occasionally send out promotional e-mails to our previous purchasers relating to sweepstakes and catalog and e-mail signups. You may opt-in to receive e-mails from us by providing an email address to us or by signing up within your customer account. If you no longer wish to receive email marketing communications from us, you may opt-out of receiving marketing-related emails by using the unsubscribe method provided in our communications (e.g., by clicking on the “unsubscribe” link in the email to unsubscribe). Please note that unsubscribing from our promotional material will not prevent us from contacting you for other reasons, such as responses to customer service inquiries, or information about a community or plan type for which you have expressed interest in.

You may also choose to participate in certain text or SMS/MMS marketing.  If you give us permission (opt in) to such marketing, we may collect and use certain personal information, including phone number, email, product browsing behavior, purchase behavior, device type, cellular carrier, and location to contact you and provide you marketing communications or promotions.

Intended Audience of Websites; COPPA Compliance

We are in compliance with the requirements of the Children’s Online Privacy Protection Act (“COPPA”) and other applicable privacy laws.  Our Website is not directed to children under the age of 13 and in fact, no one under the age of 21 should be interacting with our website.  As a result, our Website does not request or knowingly collect personal Information from individuals under the age of 13.  If you are not 21 or older, you should not visit or use our Website. If we learn that personally identifiable information of persons under 21 years of age has been collected on the Website, then we will take appropriate steps to delete the information.

 

Security

We take appropriate steps to protect personal Information from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage.  Please keep in mind, however, that there is no such thing as perfect security, and no Internet transmission is ever completely secure or error-free. Moreover, you are responsible for maintaining the confidentiality of any user name and password you use.

External Links

We may make available third-party applications through our Website, blog and social media applications for your use. Links to such applications, any other websites included in this Website or links on our social media accounts operate with privacy policies beyond our control. Unless otherwise indicated, once you have left our Website or our social media account, all use of information you provide is governed by the privacy policy of the other website’s or social media account’s operators. We are not responsible for any transactions that occur between you and a third-party website or social media account.

Contact Preferences; Opt-In and Opt-Out

We would like to keep in touch with you in ways that you find to be beneficial.  If you don’t want us to use your contact information to communicate with you, please tell us so when you provide your contact information.

If you no longer wish to receive email marketing communications from us, you may opt-out of receiving marketing-related emails by using the unsubscribe method provided in our communications (e.g., by clicking on the “unsubscribe” link in the email to unsubscribe) or by contacting us at [email protected]. Please note that unsubscribing from our promotional material will not prevent us from contacting you for other reasons, such as order confirmations, responses to customer service inquiries, or information about an event for which you have registered.

Do Not Track Notice: Because there are not yet common, industry accepted “do not track” standards and systems, our website does not respond to Do Not Track signals.  In addition, we may allow third parties to collect personal Information from your activity on our website, as described in the “Information Collection and Use” section above.

Changes to This Privacy Policy

This Privacy Policy may be revised from time to time for any reason.  If this Privacy Policy changes, the revised policy will include a new effective date and we will notify you of such changes by posting the revised policy on this page.  Be sure to check the Privacy Policy whenever you submit personal Information or use our website.

Contact Us

If you have questions or concerns related to this Privacy Policy or our information practices, would like to update or correct information you have provided or would like to opt-out of promotional communications from us, please contact us as follows:

You may send your questions here:  [email protected]

Or, in the alternative, you can contact our privacy office by calling: (805) 238-6979

If you call our offices, just request the extension for online privacy matters and leave a message with your concern.  Someone will contact you within 24 business hours of your leaving your concern.

CALIFORNIA CONSUMERS ONLY:  Your California Privacy Rights

The State of California provides its residents with enhanced privacy rights under the California Consumer Privacy Act.  The purpose of this section is to inform California residents from whom we may collect personal information about certain rights California affords to its residents with respect to personal information.

RIGHT TO KNOW ABOUT PERSONAL INFORMATION COLLECTED, DISCLOSED OR SOLD

You have the right to request that we disclose to you the following information about personal information we collect from you:

  • categories of personal information collected;
  • categories of sources of personal information collected;
  • the business or commercial purpose for collecting or selling personal information;
  • the categories of third parties with whom we share personal information; and
  • the specific pieces of personal information we have collected about you over the past 12 months.

You also have a right to know if we have sold or disclosed your personal information for a business purpose over the past 12 months and, if so, the categories of personal information sold or disclosed and the categories of third parties to whom the personal information was sold or disclosed, along with the business or commercial purpose for which the personal information was sold or disclosed.

Requests to Know

To make a request for any of the information set forth above (a “Request to Know”), please submit a verifiable consumer request pursuant to the instructions below. You may only make a Request to Know twice within a 12-month period.  We will acknowledge your Request to Know within 10 business days and will attempt to respond substantively within 45-90 days.

The Request to Know must provide sufficient information to allow us to verify that you are the person about whom the personal information was collected, sold or disclosed and must contain sufficient detail to allow us to properly understand, evaluate and respond to your request.  If we cannot verify your identity, we will not be able to respond to your request.

You can make a Request to Know the personal information we have about you in the following ways:

  • You may make a request here:[email protected]
  • You may also make a request by phone by contacting us at: (805) 238-6979

Once we receive your Request to Know, we will begin the process to verify that you are the person that is the subject of the request (the “Verification Process”).  The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. You will be asked to provide us with two or three pieces of information that will help us to verify your identification.

Information Collected

Within the past 12 months, we have collected the  categories of personal information about California consumers as described in this Policy in the section labelled “How We Collect Personal Information” which can be found in Annex 1 below.

Information Sold or Disclosed

We have not sold any personal information to third parties for a business or commercial purpose in the preceding 12 months.

We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding 12 months:

  • Personal Identifiers
  • Financial Information
  • Protected Classification Characteristics
  • Internet/Network Activity

For information regarding the categories of third parties with whom we have disclosed these categories of personal information, please review Annex 1 below.

We do not knowingly sell the personal information of minors under 16 years of age.

RIGHT TO REQUEST DELETION OF PERSONAL INFORMATION

You have the right to request the deletion of your personal information collected or maintained by us (“Request to Delete”), subject to certain exceptions permitted by law.

To make a Request to Delete, please submit a verifiable consumer request pursuant to the instructions below. We will acknowledge your Request to Delete within 10 business days and will attempt to respond substantively within 45-90 days.

A Request to Delete requires two steps: 1) making the Request to Delete and 2) confirming that you want your information to be deleted.

You can make a Request to Delete in the following ways:

  • You may make a request here:[email protected]
  • You may also make a request by phone by contacting us at: (805) 238-6979

Once we receive your request to delete, we will need to verify that you are the person that is the subject of the request (the “Verification Process”). The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. If we cannot verify your identity, we will not be able to respond to your request.  If the information requested to be deleted is necessary for us to maintain, we will not be able to comply with your request and will notify you this is the case.

We will retain correspondence, documents and information related to any Request to Know, Request to Delete, or Request to Opt-Out for 24 months as required by law.

RIGHT TO OPT-OUT OF SALE OF PERSONAL INFORMATION

As explained below, we and our third-party partners, may collect and share your data with third parties for our business purposes. This type of sharing may be considered a “sale” under the CCPA.  Like every website, our website uses some technical information about your computer to be able to function, which is often referred to as strictly necessary information.  However, where the information is personally identifiable, such as your name or more specifically, where the information may constitute “sensitive personal information” such as your precise geographic location (GPS), citizenship or immigration status, you have the right to opt-out of providing that information or to use an automatic opt0put preference signal when using our website.  You can control the information shared about you and request an opt-out.

You can make a Request to Opt Out in the following ways:

  • You may make a request sending an email to our privacy team at: [email protected]
  • You may make a request by contacting us at 805-238-6979 and asking to speak with someone involving online privacy.

Cookies

As explained in our “Cookies” section above, you can opt out of cookies using your browser.

Please Note:

  • Opt-outs are device and browser based.You must opt out on each device and each browser where you want your choice to apply.
  • Opt-outs maybe stored via cookies.If you clear cookies, your opt-out may no longer be valid and you must opt out again where you want your choices to apply.
  • We may still share your information with our service providers that help us perform functions that are necessary for our business such as vendors that host our Site, analytics processors, etc.These entities are contractually obligated to keep this information confidential and not use it for any purpose other than for the services they provide to our business.
  • You may still receive ads from us that are not tailored to your interests.

ADDITIONAL OPTIONS TO OPT-OUT OF SALE

In addition to the above options to opt out of the “sale” of your information under the CCPA as described above, you have controls and choices with respect to collection and use of your information by third parties. These are summarized for you below.  We do not control or maintain opt-out mechanisms for third party companies and are not responsible for their operation.

Online Behavioral Advertising Opt-Out

You can opt out of sharing your information with third-party companies engaged in online behavioral advertising including social networking sites such as Google and Facebook using the following tools provided through the AdChoices website powered by the Digital Advertising Alliance (DAA): For websites: http://optout.aboutads.info/?c=2&lang=EN. For mobile apps: http://www.aboutads.info/appchoices

Google Opt-Out

You can opt out of Google Analytics by installing Google’s Opt Out browser add on: https://tools.google.com/dlpage/gaoptout.  You can opt out of interest-based Google ads using https://adssettings.google.com/u/0/authenticated.

Facebook Ad Preferences

To understand more about Facebook advertising and manage your preferences, please visit https://www.facebook.com/about/ads. Login to Facebook and go to Settings > Ads > Ad Settings (web) or Ad Preferences > Ad Settings (app) for more information.


RIGHT TO NON-DISCRIMINATION FOR EXERCISING CONSUMER PRIVACY RIGHTS

You have the right not to receive discriminatory treatment for exercising your privacy rights conferred by the California Consumer Privacy Act, including by exercising your rights.

RIGHT TO CORRECT

You may ask us to correct inaccurate information that they have about you.

If you have learned that the information that we have collected from you is in any way incorrect, you have the right to have us correct that information.  You are not required to make any account with us in order to have us correct any information that we may already have.

To have us make your correction please contact us by either of the following two ways with your correction request:

  • Main Line: 805-238-6979

We will respond to your request within 45 calendar days.  We may ask you for some additional information, only for the purpose of verifying that it is you that made the request. If we are unable to determine that it is you making the request, we do have the right to deny the request.

RIGHT TO LIMIT

You can direct businesses to only use your sensitive personal information (for example, your social security number, financial account information, your precise geolocation data, or your genetic data) for limited purposes, such as providing you with the services you requested.


AUTHORIZED AGENT INFORMATION

You may designate an authorized agent to make a request on your behalf under the California Consumer Privacy Act.

Authorized agents can make requests under the California Consumer Privacy Act by emailing us at email address: [email protected]. We will require authorized agents to provide proof of the consumer’s identity and proof of designation as an the authorized agent. We may also require that a consumer verify his or her own identity directly with us before we respond to an authorized agent’s request.

We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent.

California Do Not Track Notice: Because there are not yet common, industry accepted “do not track” standards and systems, our website does not respond to Do Not Track signals.  In addition, we may allow third parties to collect personal information from your activity on our website, as described in the “Information Collection and Use” section above and as described below in the Notice of Collection, Use, and Disclosure.

CONTACT FOR MORE INFORMATION

For information and questions about the use of your personal information or this California Consumer Privacy Section or your rights under California law, you may contact us at: [email protected]

Changes to This Privacy Policy

This Policy may be revised from time to time for any reason.  If this Policy changes, the revised policy will include a new effective date, and we will notify you of such changes by posting the revised policy on this page.  Be sure to check the Policy whenever you submit personal information to us.

NOTICE OF COLLECTION, USE AND DISCLOSURE

Source of Information:  YOU. Namely what you choose to share (includes your activities while visiting our Website, when you purchase products, and when you communicate with us by email, phone, website, or any other method.

Categories of Information:  • Name

• Mailing and/or Billing Address

• Telephone Number

• Email Address

• Date of Birth

• Financial Information (credit card, etc.)

How it’s used:

 •  To verify legal age for ordering and receiving alcohol shipment;

  • To process your order transactions, contact you regarding your order,and deliver products to you;

  • To respond to and fulfill your requests, purchase orders, and to follow up with you after you have communicated with us or submitted information to us, and

  • To provide products or services that you have ordered;

  • As otherwise specified in this Privacy Policy and/or at the point of Personal Information collection;

Third Parties with Whom We Share This Information:  As an initial matter, Hope Family Wines does not sell or in any way provide your personal information to any third party for marketing or data aggregation purposes.  The only information we provide to third parties is solely to complete transactions that you complete on our website and to provide you the best possible experience while using our website – period.  That said, we utilize outside vendors to maintain our website, to process sales transactions, and to ensure that you are provided the best possible customer service.  Examples of those are:

  • Service providers (e.g. shipping compliance software, credit card authorization company), and contractors that we use to support our business and operations (e.g. vendors hosting or operating our Site, data-storage vendors, delivery vendors, entities that deliver communications on our behalf, and fraud detection service providers);
  • Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests;

  • An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of HFW or its affiliates including any negotiation thereof;

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Source of Information:  Your computer or mobile device, through your online activities and interactions with us, including, without limitation, your online activity on our Site and your use of our services..

Categories of Information:  Internet/Network Activity – IP address, your device information, domain name, browser type and operating system, webpages viewed before and after visiting our Site, time spent on webpages, links clicks, pages viewed within Site, transactions entered into, site-navigation patterns.

How it’s used:

 •  To provide, maintain administer and expand our Site and services;

   Analyze and track usage of our Site, communications, and social media

   accounts; Determine the popularity of our Site, services;

  • To better understand how you use our Site, services, and products;
  • To enhance, modify, or improve our business, Site, and services;

   Provide you with a customized user experience;

  • To send promotional communications or offers including invitations to events, taking surveys, and participating in promotions (unless you have requested that we not send such communications);
  • To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies.

Third Parties with Whom We Share This Information:

  • Service providers, and contractors that we use to support our business and operations (e.g. vendors hosting or operating our Site, data-storage vendors, customer service centers, entities that deliver communications on our behalf, and fraud detection service providers);
  • Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; and
  • An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of HFW or its affiliates including any negotiation thereof.

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Source of Information:  Your in-person visit to our properties, including but not limited to our lobby, parking lot, and other general areas.

Categories of Information:  Audio, Electronic, Visual, Thermal and Olfactory including Photographs, video

How it’s used:

 •  To maintain and preserve the security and safety of our guests,

   employees, premises, and property; Improve our premises and visitor experience; and

  • To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, resolving disputes, and enforcing our legal agreements and policies.

Third Parties with Whom We Share This Information:

  • Third party service providers such as security services, vendors hosting our data;
  • Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests.